When Stanford Scholar Reggie Brown advised their classmate last year that he need images he'd sent to a female so you're able to disappear, he uttered aloud a felt that had entered the fresh new thoughts out of some others. However, this time around, his assertion manage lead to the production of an app one to manage replace the nature from pictures messaging and you will - crucially - sexting, permanently. That software turned into Snapchat.

Snapchat's launch has brought sexting - the newest consensual work away from sharing sexual photo - from good stigmatised and you can seedy activity, to a main-stream and you will commonly-acknowledged behavior.